Our freight agents are at the core of our company’s success. And as we focus on strategic business growth, we also want to ensure we’re continually delivering a supportive, goal-oriented culture that inspires our agents to achieve success beyond what they initially thought possible. That’s why we’re proud to unveil our latest agent-focused initiative: Club 150.
Performance-based incentive groups aren’t new to sales organizations. But just as we take an innovative, entrepreneurial approach to delivering world-class transportation and logistics services, we wanted to think outside of the box when recognizing our agents for exemplary sales results.
Instead of building an incentive group around top-line revenue, Club 150 recognizes gross profits on the revenue our freight agents generate. To be a part of the Club 150, Tallgrass Freight Company agents need to generate $150,000 in gross profits during a calendar year.
To hit that number, our agents will typically pull in top-line revenue of $1 million or more. Yet those revenue numbers can mean different things, which is why we instead opted to focus on gross profits.
“At the end of the day, it matters what our freight agents’ margins are—the gross profits on the revenue they generate,” says David Barnes, Chief Operating Officer, Tallgrass Freight Company. “We want to incentivize our agents for the right sort of performance, not just for the sake of good marketing. One million dollars can be sliced and diced a bunch of different ways—some is a true money-maker, while some isn’t. Yet to be at this level of gross profit generation still means this is a truly elite group of freight agents.”
So what’s in store for Club 150? An epic trip, for starters! Club members will receive an all-expenses paid trip to Las Vegas for a few days of sun, fun and, hopefully, winning!
“Our thought was, three days in Vegas is equal to about seven days anywhere else,” Barnes says, laughing. “You can get a big bank for your buck—leave on a Thursday night and not see the sun until you go back to the airport on Sunday!”
We’re already planning our inaugural Club 150 trip and we’re so excited to reward our hard-working freight agents. And for those of you who aren’t yet part of the Tallgrass family, there’s still time to join us and see if you can secure membership to this exclusive club by the end of 2018. There’s nothing like a little competition to help keep you motivated. And just think of how much fun we’ll have in viva Las Vegas!